Uso na publicidade

nov23

https://www.livemint.com/ai/artificial-intelligence/legislators-aim-to-help-celebrities-and-consumers-fight-deepfake-scam-ads-11699271032419.html

https://www.wsj.com/articles/legislators-aim-to-help-celebrities-and-consumers-fight-deepfake-scam-ads-8d490bc6?mod=business_lead_story

jul23

Elis Regina aparece cantando ao lado da filha Maria Rita em campanhafeita com inteligência artificial

https://g1.globo.com/economia/midia-e-marketing/noticia/2023/07/04/elis-regina-aparece-cantando-ao-lado-da-filha-maria-rita-em-campanha-da-volkswagen-feita-com-inteligencia-artificial.ghtml

https://www.youtube.com/watch?v=U1jPJ5FKEwg

https://www.youtube.com/watch?v=aMl54-kqphE

nov22

Researchers: Deepfakes will be in mainstream advertising in a decade

Synthetic advertising is well on its way, but will consumers be ok with these artificial yet real representations of reality?

https://www.cmo.com.au/article/703619/researchers-deepfakes-will-mainstream-advertising-decade/

VER: https://www.adnews.com.au/news/synthetic-advertising-is-coming

 (ver arquivo anterior; outras utilizações)    

agos22

Creative artificial intelligence technologies (e.g., deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tools may cause potentially dramatic changes in how advertisements are conceived, produced, edited, and targeted. This paper explores these changes, along with related ethical issues and areas of needed research.

http://www.journalofadvertisingresearch.com/content/early/2022/08/15/JAR-2022-017.abstract