O fenómeno Metaphysic

set23

“Deep Tom Cruise changed everything,” Metaphysic CEO Tom Graham says over a video call from Porto, Portugal.

There had been plenty of other deepfakes before the AI-generated videos of the Mission Impossible star were released on TikTok in 2021. But the Cruise videos were different: The quality was higher, the subject more dazzling, and the reaction on the internet far more impressive. In no time at all, the videos had garnered many, many millions of views. But for Graham, who had previously co-founded the data analysis software company Heavy.AI, the most amazing thing wasn’t the deepfake per se—it was the videos’s creator, his friend Chris Umé. “I literally rang up Chris and his brother Kevin and asked: ‘Hey, what’s going on with this? How could you make it so realistic?'” says Graham. He saw a business opportunity, and one month later, they founded Metaphysic.

https://www.fastcompany.com/90956286/metaphysics-tom-graham-wants-to-arm-us-in-the-fight-against-deepfakes

mai23

https://www.forbes.com/sites/charliefink/2023/05/03/metaphysic-deep-fakes-ted/?sh=46f4e80160e6

ab23
Deepfakes mean we can’t trust videos and voices already | Metaphysic CEO at TED

https://venturebeat.com/business/why-we-wont-be-able-to-trust-videos-and-voices-soon-metaphysic-ceo-at-ted/

set22

Cowell described Metaphysic as “probably the most incredible, original act” he’d had on America’s Got Talent. Original? Perhaps not, given that it mimics real people. But incredible? It’s hard to argue with that.

http://webcache.googleusercontent.com/search?q=cache:KcRhZiHsJJoJ:https://www.telegraph.co.uk/tv/0/tom-cruise-americas-got-talent-deepfakes-future-entertainment/&hl=pt-PT&gl=pt&strip=1&vwsrc=0

https://www.telegraph.co.uk/tv/0/tom-cruise-americas-got-talent-deepfakes-future-entertainment/

set22 

a atuacao final

https://www.youtube.com/watch?v=5BQdw6t90XQ

https://www.youtube.com/watch?v=Jr8yEgu7sHU

set22

Deepfakes are stealing the show on ‘America’s Got Talent.’ Will they soon steal a lot more too?

Metaphysic is making money right now by creating deepfakes for Hollywood and the advertising industry. But it also has started a side project called Every Anyone that allows a person to upload a simple selfie and generate a realistic deepfake of themselves that is also linked to a non-fungible token (NFT). The idea, according to Graham, is that this will give people ownership over their own digital likenesses and provide them a means to control how they are used. (Because the deepfake—Graham and Ume prefer the term “hyper-real digital avatar”— is cryptographically written to an unalterable digital ledger, it will in theory provide a way for people to know they are interacting with you—or at least the authorized fake version of you—as opposed to some impostor pretending to be you.)

https://fortune.com/2022/09/06/deepfakes-americas-got-talent-metaphysic-fraud-metaverse/

 sete22

'Technology is not talent': Is MetaPhysic really the best 'AGT' act ever?

https://www.yahoo.com/entertainment/technology-is-not-talent-is-meta-physic-really-the-best-agt-act-ever-015829964.html

agos22

Simon Cowell Declares Controversial Deepfake Act the 'Best of the Season' on AGT

https://www.entrepreneur.com/article/434416

'AGT' judges Simon Cowell, Howie Mandel get 'deepfake' treatment by AI act Metaphysic: Watch here

https://eu.usatoday.com/story/entertainment/tv/2022/08/30/agt-simon-cowell-calls-ai-opera-best-act-metaphysic/7947094001/

Ready or not, mass video deepfakes are coming

A start-up’s appearance on primetime TV heralds a new era, backers say. Others warn we should stay in the current one.

https://www.washingtonpost.com/technology/2022/08/30/deep-fake-video-on-agt/

1º video

https://www.youtube.com/watch?v=mPU0WNUzsBo

Uso na publicidade

nov23

https://www.livemint.com/ai/artificial-intelligence/legislators-aim-to-help-celebrities-and-consumers-fight-deepfake-scam-ads-11699271032419.html

https://www.wsj.com/articles/legislators-aim-to-help-celebrities-and-consumers-fight-deepfake-scam-ads-8d490bc6?mod=business_lead_story

jul23

Elis Regina aparece cantando ao lado da filha Maria Rita em campanhafeita com inteligência artificial

https://g1.globo.com/economia/midia-e-marketing/noticia/2023/07/04/elis-regina-aparece-cantando-ao-lado-da-filha-maria-rita-em-campanha-da-volkswagen-feita-com-inteligencia-artificial.ghtml

https://www.youtube.com/watch?v=U1jPJ5FKEwg

https://www.youtube.com/watch?v=aMl54-kqphE

nov22

Researchers: Deepfakes will be in mainstream advertising in a decade

Synthetic advertising is well on its way, but will consumers be ok with these artificial yet real representations of reality?

https://www.cmo.com.au/article/703619/researchers-deepfakes-will-mainstream-advertising-decade/

VER: https://www.adnews.com.au/news/synthetic-advertising-is-coming

 (ver arquivo anterior; outras utilizações)    

agos22

Creative artificial intelligence technologies (e.g., deepfakes, generative adversarial networks) are enabling new ways of producing and editing the audio and visual content in advertising. These new tools highly automate extreme changes to—and the entire generation of—advertisements. Examples range from changing a model’s skin tone, age, or gender to swapping the entire body or voice of a model. This investigation finds that these creative tools may cause potentially dramatic changes in how advertisements are conceived, produced, edited, and targeted. This paper explores these changes, along with related ethical issues and areas of needed research.

http://www.journalofadvertisingresearch.com/content/early/2022/08/15/JAR-2022-017.abstract