O fenómeno Metaphysic

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“Deep Tom Cruise changed everything,” Metaphysic CEO Tom Graham says over a video call from Porto, Portugal.

There had been plenty of other deepfakes before the AI-generated videos of the Mission Impossible star were released on TikTok in 2021. But the Cruise videos were different: The quality was higher, the subject more dazzling, and the reaction on the internet far more impressive. In no time at all, the videos had garnered many, many millions of views. But for Graham, who had previously co-founded the data analysis software company Heavy.AI, the most amazing thing wasn’t the deepfake per se—it was the videos’s creator, his friend Chris Umé. “I literally rang up Chris and his brother Kevin and asked: ‘Hey, what’s going on with this? How could you make it so realistic?'” says Graham. He saw a business opportunity, and one month later, they founded Metaphysic.

https://www.fastcompany.com/90956286/metaphysics-tom-graham-wants-to-arm-us-in-the-fight-against-deepfakes

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https://www.forbes.com/sites/charliefink/2023/05/03/metaphysic-deep-fakes-ted/?sh=46f4e80160e6

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Deepfakes mean we can’t trust videos and voices already | Metaphysic CEO at TED

https://venturebeat.com/business/why-we-wont-be-able-to-trust-videos-and-voices-soon-metaphysic-ceo-at-ted/

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Cowell described Metaphysic as “probably the most incredible, original act” he’d had on America’s Got Talent. Original? Perhaps not, given that it mimics real people. But incredible? It’s hard to argue with that.

http://webcache.googleusercontent.com/search?q=cache:KcRhZiHsJJoJ:https://www.telegraph.co.uk/tv/0/tom-cruise-americas-got-talent-deepfakes-future-entertainment/&hl=pt-PT&gl=pt&strip=1&vwsrc=0

https://www.telegraph.co.uk/tv/0/tom-cruise-americas-got-talent-deepfakes-future-entertainment/

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a atuacao final

https://www.youtube.com/watch?v=5BQdw6t90XQ

https://www.youtube.com/watch?v=Jr8yEgu7sHU

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Deepfakes are stealing the show on ‘America’s Got Talent.’ Will they soon steal a lot more too?

Metaphysic is making money right now by creating deepfakes for Hollywood and the advertising industry. But it also has started a side project called Every Anyone that allows a person to upload a simple selfie and generate a realistic deepfake of themselves that is also linked to a non-fungible token (NFT). The idea, according to Graham, is that this will give people ownership over their own digital likenesses and provide them a means to control how they are used. (Because the deepfake—Graham and Ume prefer the term “hyper-real digital avatar”— is cryptographically written to an unalterable digital ledger, it will in theory provide a way for people to know they are interacting with you—or at least the authorized fake version of you—as opposed to some impostor pretending to be you.)

https://fortune.com/2022/09/06/deepfakes-americas-got-talent-metaphysic-fraud-metaverse/

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'Technology is not talent': Is MetaPhysic really the best 'AGT' act ever?

https://www.yahoo.com/entertainment/technology-is-not-talent-is-meta-physic-really-the-best-agt-act-ever-015829964.html

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Simon Cowell Declares Controversial Deepfake Act the 'Best of the Season' on AGT

https://www.entrepreneur.com/article/434416

'AGT' judges Simon Cowell, Howie Mandel get 'deepfake' treatment by AI act Metaphysic: Watch here

https://eu.usatoday.com/story/entertainment/tv/2022/08/30/agt-simon-cowell-calls-ai-opera-best-act-metaphysic/7947094001/

Ready or not, mass video deepfakes are coming

A start-up’s appearance on primetime TV heralds a new era, backers say. Others warn we should stay in the current one.

https://www.washingtonpost.com/technology/2022/08/30/deep-fake-video-on-agt/

1º video

https://www.youtube.com/watch?v=mPU0WNUzsBo