Uso no jornalismo

jan24

Deepfakes, especially of journalists, muddy the difference between what is and isn't real, according to Paul Barrett, deputy director of New York University's Stern Center for Business and Human Rights. Barrett's research focuses on technology's effects on democracy.

With artificial intelligence, individuals can make videos of real anchors reporting fake stories.

As a result, deep fakes "generally blur the line between real and factual on the one hand, and false and misleading on the other, with the ultimate goal of just eroding people's trust in what's going on, politically or otherwise, in their countries and around the world," Barrett told VOA.

https://www.voanews.com/a/deepfakes-a-weapon-against-journalism-analyst-says-/7442897.html

dez23

NBC News demands Trump campaign take down deepfake audio clip of reporter criticizing DeSantis, Haley

https://www.dailydot.com/debug/trump-nbc-reporter-deepfake-parody/

out23

Deepfake news segments that appear to be delivered by top journalists and TV networks are going viral across the internet. It’s an inflection point for manipulated media that experts see as troubling just a year out from an historic election

https://www.forbes.com/sites/alexandralevine/2023/10/12/in-a-new-era-of-deepfakes-ai-makes-real-news-anchors-report-fake-stories/?sh=c4bde3e57af4

ago21

Já foi o tempo do ditado que dizia que tão culpado quanto o enganador é aquele que se deixa enganar. Como Shermer defende, “a mágica nos entretém e nos ludibria justamente porque queremos ser iludidos”. Infelizmente, não evoluímos para duvidar ou desenvolver uma visão crítica mais apurada, e o deepfake confunde e inibe o nosso viés de ceticismo. Imaginem como essa tecnologia, em geral usada para o mal, impacta tanto os jornalistas, que têm a responsabilidade de buscar a verdade acima de qualquer coisa, e os profissionais de comunicação e RP, cujo zelo reputacional pesa de forma excessiva sobre os ombros. Como diz a canção, “é preciso estar atento e forte” para acompanhar todos esses movimentos, avanços e evolução, para que uma ação desse nível, se acontecer, não nos pegue de calças curtas. https://www.portaldosjornalistas.com.br/inteligencia-artificial-deepfake-ou-matrix/

Jul21
The Anthony Bourdain audio deepfake is forcing a debate about AI in journalism. https://qz.com/2034784/the-anthony-bourdain-documentary-and-the-ethics-of-audio-deepfakes/

Today’s glut of investigatory films has led some observers to consider documentaries “the new journalism.” But, as the “Roadrunner” episode demonstrates, documentaries aren’t journalism. They’re art. Although nonfiction filmmakers use journalistic tools such as interviews, research and acute observation, they aren’t reporters but storytellers, who will go to any lengths necessary to engage their audience not just through information, but emotion. That distinction is often lost on viewers who are all too happy to go along with a filmmaker creating a compelling and convincing world on screen. And it’s blurred by filmmakers themselves, who often consider transparency about their methods to be at odds with the immersive emotional experience they’re trying to create. Most of Neville’s toughest critics agree that he could have avoided controversy simply by disclosing the fact that a few lines in “Roadrunner” were produced in a computer rather than spoken by Bourdain. That disclaimer could have appeared in the film’s opening or closing credits, or within the body of the film. https://www.washingtonpost.com/entertainment/anthony-bourdain-roadrunner-deepfake-documentaries/2021/07/19/9b582702-e7c7-11eb-97a0-a09d10181e36_story.html